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Using Real-Time Data to Drive Your Business

Dec 9, 2021 3:38:00 PM / by Taylor Faircloth

real time dataReal-time data is not as intimidating as it sounds to a savvy business leader with a handle on technology. The survival and growth of a business rely heavily on its infrastructure’s ability to collect, process, analyze, and synthesize data, and these tasks have become a lot easier with software development and other technological advances. 

Why seek to understand why companies have become more focused on real-time data analytics to provide informative insights within minutes? The answer lies in the potential benefits real-time data holds for decisions, workflows, customer service, and every other part of a successful operation.

What Is Real-Time Data?

An organization receives real-time data immediately after acquiring these snippets of information, much like a breaking news channel filtering across radio waves. It can be powerful when captured and processed with real-time computing or data analysis software. However, the data is also useful when saved or stored for future analysis inaccessible, well-organized systems.

What Is Real-Time Data Analytics?

Real-time data analytics allows leaders to spot problems in advance. It is an excellent strategy to prevent delays in decision-making, which can cost a business valuable time and money. The advantages of mastering real-time data analytics are extensive, especially if various parties in the organization can see and analyze the data as soon as it becomes available; reactions are quicker, and the results show it.

Real-time data analysis software processes raw data and creates visually cohesive reports that leaders can study for greater insight. It encompasses a wide range of tools that leverage data the second it hits the database and sends the information to the right people. Without real-time data, analytics organizations would simply absorb tons of data and not have the time or manpower to put any of it to work.

Why is real-time analytics super valuable to an operational team? Let’s find out.

Benefits Of Using Real-Time Data Analytics

Real-time data analytics offer a plethora of benefits to businesses and other organizations of any size. Here are five key benefits you can expect from implementing real-time analytic tools:

#1 Businesses Can Quickly Identify Risk and Adapt to Market Changes

Many industries are extremely sensitive to market conditions. For instance, airlines determine their pricing and availability based on fluctuations in the weather, current events, oil prices, and other factors. The data can change in a moment, and they have to be ready to adapt immediately.

Much of the customer experience now takes place online, especially since the emergence of COVID-19. The business will need to be in a position to adjust quickly to changing demands, costs, or buying trends; few businesses have the luxury of ignoring these disruptions without great cost.

#2 Managers Can Reduce Operational Costs

Thanks to real-time data analytics tools, managers in charge of budgeting and other financial management tools will never have to worry about paying coders to organize or synthesize the organization’s incoming or stored data. Real-time data analysis tools do it all, and that equates to massive savings.

#3 Organizations Can Significantly Improve Customer and Employee Experiences

Up-to-date information gives an organization plenty of time to prioritize the customer service aspects that are inadequate and empower employees to work smarter instead of harder. Real-time data tells a business:

  • Who is visiting the company’s website
  • Specific times when traffic is highest
  • Which services or products do most customers like

These insights are invaluable in identifying customer needs and preferences and helping employees meet these in real-time. On a more practical note, real-time data also takes into account how power outages, bad weather, or broken equipment may be affecting customer concerns or employee productivity.

#4 Leaders Can Detect Issues That Might Affect The End-User Experience

Another benefit is being able to detect operational issues quickly and even pinpoint potential problems before these occur. For example, manufacturing companies rely on real-time data analytics to monitor changes in materials and inventory so that they can continue to meet market demands. Real-time data in shipping and logistics industries give up-to-date weather and traffic reports to reroute delivery trucks and ensure on-time deliveries and end-user satisfaction.

#5 Business Leaders Can Improve Decision-Making with Data Clarity

The final benefit of relying on real-time data analytics is a big one: it drives decision-making. Leaders with real-time data make better decisions and do it quickly. They can also use up-to-the-minute insights to experiment with new business ideas without inviting major risk.

Real-Time Data for Real-Time Results with Chekhub

For a business that wants easy collaboration between teams and the means to keep customers happy around the clock, real-time data analytics prove invaluable. It helps leaders measure critical financial information and boosts understanding of customer behavior. It also transforms how an organization conducts business by improving workflow and offering key insights into the niche. 

Schedule a demo with Chekhub today to see our top-rated real-time data analytics and productivity tools in action—it might change the way you see the world.

Tags: Insights

Taylor Faircloth

Written by Taylor Faircloth

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